If multiple competitors are using a category you haven’t added, it may be worth including to expand the pool of people seeing your business online. If you’re still not certain, try looking at your competitors and the categories they’re using. Using a Chrome Extension like GMB Everywhere allows you to see the categories they’re using on their business profile. The higher your business ranks, the more likely customers are to find and choose you.
Organic Traffic
Appearing on the first page is vital, as most users rarely go beyond it. Advanced tools like Serpple allow you to analyze your SERP performance, ensuring you stay ahead in the competitive landscape. Search Engine Results Pages (SERPs) play a pivotal role in how users find information online. SERPs display organic results along with paid ads, featured snippets, and local listings. Understanding the layout can help you optimize your content to better fit these formats. Page speed, along with responsiveness, and visual stability is a part of the Core Web Vitals report, recently added to theGoogle Search Console.
Google Posts appear in your business listing, so posting consistently helps keep your profile fresh and engaging. Include high-quality images, a clear call to action, and relevant local keywords to drum up business for these one-off events. Claiming your GBP makes your business look more credible and professional, ensuring that customers see accurate, up-to-date information. It also gives you full control to respond to reviews, post updates, and optimize your listing — key factors in improving your Google Maps ranking. Google decides which businesses rank at the top of its searches based on several factors.
- Students today rely on search engines to find courses, programs, and admission details.
- And much of it boils down to using best practices to manage your online reputation.
- Track mentions of your brand, products, or articles that don’t include a link to your website.
- Responsiveness of mobile, fast load times, and easy navigation on smaller screens are now vital Google ranking factors.
- A longer dwell time suggests that users find your content valuable and engaging, which is a positive sign to search engines.
- Outreach is tough for some, but if you want to get better, we highly recommend reading these link building promotion tactics from our friends at Siege Media.
Most Important Google Ranking Factors in 2025
These profiles can be helpful for nonprofit SEO in addition to improving small business rankings. So optimizing page speed, site architecture, responsiveness, and general ease-of-use has a growing influence over site rankings in SERPs. Intrusive interstitial ads and popup videos can provide a poor page experience.
You may have heard the old SEO saying, “Content is king.” And in the case of Google ranking factors, the quality of your content has a huge impact. Ranking factors are used by Google to judge how well your website content matches a particular online search. Search Engine Optimization (SEO) is influenced by hundreds of factors. Below, we’ve categorized these into major areas and provided brief descriptions for each factor that affects search engine rankings. High-quality links SEO Anomaly from reputable sources can significantly boost your site’s authority and rankings. Google ranking factors are metrics used in algorithms to evaluate and rank pages in search results.
In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies. I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth. My journey has led me to collaborate with leading businesses and apply my knowledge to revolutionize industries.